Audience complexityas a component of campaign planning
- 1 June 1988
- journal article
- Published by Elsevier BV in Public Relations Review
- Vol. 14 (2), 12-21
- https://doi.org/10.1016/s0363-8111(88)80002-x
Abstract
No abstract availableKeywords
This publication has 14 references indexed in Scilit:
- Community-wide prevention strategies: Evaluation design of the Minnesota Heart Health ProgramJournal of Chronic Diseases, 1986
- The anatomy of a campaign against drunk drivingPublic Relations Review, 1983
- Cognitive complexity?simplicity as a determinant of communication effectivenessCommunication Monographs, 1980
- The development of persuasive communication strategies in kindergarteners through twelfth‐gradersCommunication Monographs, 1979
- Testing the practitioner's impact on clientsPublic Relations Review, 1979
- Causal Complexity: A Measure of Consumer Causal AttributionJournal of Marketing Research, 1978
- Two-dimensional recall: Immediate identification of clusters in episodic and semantic memoryJournal of Verbal Learning and Verbal Behavior, 1977
- Mass Media Functions, Knowledge and Social ControlJournalism Quarterly, 1973
- Relationship between Cognitive Differentiation and Level of AbstractionPsychological Reports, 1972
- Hierarchical retrieval schemes in recall of categorized word listsJournal of Verbal Learning and Verbal Behavior, 1969