A new look at one‐stop shopping: a TIMES model approach to matching store hours and shopper schedules

Abstract

One‐stop shopping has been identified as a major goal of many contemporary shoppers in today’s society. One‐stop shopping tends to imply that all of a shopper’s needs can be filled in one step, all at one time, suggesting that the proper assortment in each store is a must, and a desirable mix of stores should be assembled at one convenient location. A recent study conducted for the International Council of Shopping Centers revealed that the concept of one‐stop shopping is also related directly to the match of store hours with shopper schedules. Examines the hours and schedule matching aspect of one‐stop shopping within a framework called the TIMES model, which considers specifically the relation between shoppers’ resources and their choice of shopping centers. Presents the results of a study of perceived shopping‐center problems and gives managerial recommendations for targeting consumers who seek one‐stop shopping opportunities.