Measuring lift quality in database marketing
- 1 December 2000
- journal article
- Published by Association for Computing Machinery (ACM) in ACM SIGKDD Explorations Newsletter
- Vol. 2 (2), 76-80
- https://doi.org/10.1145/380995.381018
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Estimating campaign benefits and modeling liftPublished by Association for Computing Machinery (ACM) ,1999