Attentional capture and understanding of nutrition labelling: a study based on response times
- 16 December 2011
- journal article
- Published by Informa UK Limited in International Journal of Food Sciences and Nutrition
- Vol. 63 (6), 679-688
- https://doi.org/10.3109/09637486.2011.652598
Abstract
The aim of the present work was to assess the influence of nutrition information format on attentional capture and consumers' understanding. Sixteen labels of two products (yoghurt and pan bread) were designed following a four 2-level factors full factorial design with the following variables: label background design, type of product, nutrition information format and traffic light system. The labels were presented to 178 consumers, who were asked to decide whether the fat/sodium content of each yoghurt/pan bread label was medium or low. Participant responses and reaction times were recorded. Results showed that type of product, nutrition information format and traffic light system significantly affected the time needed by consumers to find the nutrition information and to classify the labels according to their content of a given nutrient. Meanwhile, consumers' understanding of the labels was mostly affected by the content of the nutrient and the presence of the traffic light system.Keywords
This publication has 15 references indexed in Scilit:
- Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraintsAppetite, 2011
- Spin versus fair speak in food labelling: A matter of taste?Food Quality and Preference, 2010
- What determines consumer attention to nutrition labels?Food Quality and Preference, 2010
- Validity and reliability testing of a short questionnaire developed to assess consumers’ use, understanding and perception of food labelsEuropean Journal of Clinical Nutrition, 2009
- A review of European research on consumer response to nutrition information on food labelsJournal of Public Health, 2007
- An objective examination of consumer perception of nutrition information based on healthiness ratings and eye movementsPublic Health Nutrition, 2007
- Consumer understanding and use of nutrition labelling: a systematic reviewPublic Health Nutrition, 2005
- Common method biases in behavioral research: A critical review of the literature and recommended remedies.Journal of Applied Psychology, 2003
- The state of cooking in England: the relationship of cooking skills to food choiceBritish Food Journal, 1999
- The Influence of Display Characteristics on Visual Exploratory Search BehaviorJournal of Consumer Research, 1998