What is a Leather Iron or a Bird Phone? Using Conceptual Combinations to Generate and Understand New Product Concepts
- 31 July 2007
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 17 (3), 202-217
- https://doi.org/10.1016/s1057-7408(07)70029-3
Abstract
No abstract availableKeywords
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