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Congruence Relationships between Self Images and Product Brands
Home
Publications
Congruence Relationships between Self Images and Product Brands
Congruence Relationships between Self Images and Product Brands
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Ira J. Dolich
Ira J. Dolich
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1 February 1969
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 6
(1)
,
80
https://doi.org/10.2307/3150001
Abstract
No abstract available
Cited by 220 articles