Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
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- 1 February 2010
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 36 (5), 735-747
- https://doi.org/10.1086/605591
Abstract
This research investigates the relationship between regulatory focus and construal level. The findings indicate that promotion-focused individuals arKeywords
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