Marketing strategies for recruiting gay men into AIDS research and education projects
- 1 December 1986
- journal article
- Published by Springer Science and Business Media LLC in Journal of Community Health
- Vol. 11 (4), 222-232
- https://doi.org/10.1007/bf01325118
Abstract
Recruiting gay and bisexual men into AIDS-related research and education programs will become increasingly common as federal, state and local funds become available. The Pitt Men's Study, a study of the natural history of Human Immunodeficiency Virus (HIV) infection, developed a recruitment strategy based on marketing principles. These techniques allowed the study to target particular gay and bisexual groups for inclusion. 1718 gay and bisexual men were recruited. Non-whites and unemployed men were targeted and recruited in numbers comparable to their representation in the larger community.Keywords
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