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A General Approach to Product Design Optimization Via Conjoint Analysis
Home
Publications
A General Approach to Product Design Optimization Via Conjoint Analysis
A General Approach to Product Design Optimization Via Conjoint Analysis
PG
Paul E. Green
Paul E. Green
JC
J. Douglas Carroll
J. Douglas Carroll
SG
Stephen M. Goldberg
Stephen M. Goldberg
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1 January 1981
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 45
(3)
,
17
https://doi.org/10.2307/1251539
Abstract
No abstract available
Keywords
DESIGN OPTIMIZATION
PRODUCT DESIGN
CONJOINT ANALYSIS
GENERAL APPROACH
Cited by 163 articles