Perceived Believability of Warning Label Information Presented in Cigarette Advertising
- 1 June 1988
- journal article
- research article
- Published by Informa UK Limited in Journal of Advertising
- Vol. 17 (2), 26-32
- https://doi.org/10.1080/00913367.1988.10673110
Abstract
A series of new warning labels presenting information on specific research on the hazards of smoking recently has been developed by policy makers. The overall objective of the new series is to generate a response of belief in the risks of smoking and, ultimately, to influence smoking behavior. This investigation explores the perceived believability of the warning label information among young adults and suggests a number of implications from the results.Keywords
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