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How New Product Strategies Impact on Performance
Home
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How New Product Strategies Impact on Performance
How New Product Strategies Impact on Performance
RC
Robert G. Cooper
Robert G. Cooper
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1 January 1984
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 1
(1)
,
5-18
https://doi.org/10.1111/1540-5885.110005
Abstract
No abstract available
Keywords
NEW PRODUCT
COOPER
STRATEGIES
PERFORMANCE
FIRM
SUCCESS
PRODUCT INNOVATION
Cited by 53 articles