Industrial product diffusion by market segment
- 28 February 1982
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 11 (1), 1-8
- https://doi.org/10.1016/0019-8501(82)90028-1
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- A Study of Marketing GeneralizationsJournal of Marketing, 1980
- The Use of Computers in Hospitals: An Analysis of Adopters and NonadoptersInforms Journal on Applied Analytics, 1977