Price and Choice Behavior
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1), 35-40
- https://doi.org/10.1177/002224377200900108
Abstract
Do behavioral differences exist among consumers who select items priced differently within the same product category? Analysis of 18 perceptual, personality, and economic variables compared across subjects selecting differently priced alternatives in 7 product lines revealed relationships between perceptual differences and price selections.Keywords
This publication has 6 references indexed in Scilit:
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- Some Consequences of the Habit of Judging Quality by PriceThe Review of Economic Studies, 1944