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On Great Service: A Framework for Action
Home
Publications
On Great Service: A Framework for Action
On Great Service: A Framework for Action
GH
Gillian Hogg
Gillian Hogg
LB
Leonard Berry
Leonard Berry
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1 January 1997
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 61
(1)
,
113
https://doi.org/10.2307/1252196
Abstract
No abstract available
Keywords
GREAT SERVICE
FRAMEWORK FOR ACTION
Cited by 49 articles