On Green Area implementation problems: a case study

Abstract

In this paper the implementation approach, adopted by an engineering company, of an innovative team management system known as the ‘green area’ concept is researched and analysed. The system was introduced to improve contract time and cost control and change the business culture to one of high personnel involvement and responsibility. The determinants for successful business implementation of this system are evaluated using a multi-attribute framework. These determinants have been specified as a net of organizational change parameters for the successful implementation of business improvement strategies.