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Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement
Home
Publications
Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement
Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement
RA
Raj Arora
Raj Arora
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1 November 1982
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 19
(4)
,
505
https://doi.org/10.2307/3151723
Abstract
No abstract available
Cited by 74 articles