Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Open Access
- 1 May 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 27 (2), 175-184
- https://doi.org/10.1177/002224379002700205
Abstract
Results from three experiments indicate how age, cognitive style, and perceptual aid affect consumers’ use of nutritional information. In experiments 1 and 2, age and perceptual aid influence accuracy in a cereal choice task. In experiment 3, perceptual aid interacts with cognitive style, influencing accuracy and decision time. The authors discuss implications for aging theory, consumer education, and public policy.Keywords
This publication has 30 references indexed in Scilit:
- Age Differences in Information Processing: Understanding Deficits in Young and Elderly ConsumersJournal of Consumer Research, 1986
- Cognitive abilities and safety on the road: a re-examination of individual differences in dichotic listening and search for embedded figuresErgonomics, 1986
- Another Look at the Impact of Information Presentation FormatJournal of Consumer Research, 1985
- Basic Cognitive Ability Measures as Predictors of Consumer Information Processing StrategiesJournal of Consumer Research, 1984
- Buyer response to variations in product information load.Journal of Applied Psychology, 1984
- Reducing the influence of irrelevant information on experienced decision makersOrganizational Behavior and Human Performance, 1984
- Beyond Formal Operations:Uses and Limits of Pure Logic in Life-Span DevelopmentHuman Development, 1980
- Field-Dependent and Field-Independent Cognitive Styles and Their Educational ImplicationsReview of Educational Research, 1977
- Field dependence and interpersonal behavior.Psychological Bulletin, 1977
- What Variables Produce Similarity Grouping?Published by University of Illinois Press ,1970