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The Application and Misapplication of Factor Analysis in Marketing Research
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The Application and Misapplication of Factor Analysis in Marketing Research
The Application and Misapplication of Factor Analysis in Marketing Research
DS
David W. Stewart
David W. Stewart
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1 February 1981
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 18
(1)
https://doi.org/10.2307/3151313
Abstract
No abstract available
Cited by 242 articles