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Relationship Marketing: The Strategy Continuum
Home
Publications
Relationship Marketing: The Strategy Continuum
Relationship Marketing: The Strategy Continuum
CG
C. Gronroos
C. Gronroos
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1 September 1995
journal article
Published by
Springer Science and Business Media LLC
in
Journal of the Academy of Marketing Science
Vol. 23
(4)
,
252-254
https://doi.org/10.1177/009207039502300404
Abstract
No abstract available
Keywords
RELATIONSHIP MARKETING
STRATEGY CONTINUUM
Cited by 45 articles