Subject selection in speech communication research

Abstract

The purpose of this article is to: (1) identify the types of subjects used in published speech communication research; (2) report the results of a survey of 100 speech communication departments to determine existing practices and policies regarding the use of subjects in research; (3) explain the potential effects of existing subject selection practices on generalizing from research results; and, (4) provide methods for resolving generality problems arising from subject selection practices and policies. This review indicated excessive use of male college students and subjects enrolled in basic speech communication courses. The departmental survey indicated that most subjects participate as part of a course requirement. The generalizing of speech communication research to non‐college populations is questioned. It also is suggested that researchers should take more cognizance of ethical considerations when requiring subjects to participate in research projects.