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Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives
Home
Publications
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives
IC
Imran S. Currim
Imran S. Currim
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1 May 1982
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 19
(2)
,
208
https://doi.org/10.2307/3151621
Abstract
No abstract available
Keywords
PREDICTIVE TESTING
CHOICE MODELS
IRRELEVANT ALTERNATIVES
CONSUMER CHOICE
TESTING OF CONSUMER
INDEPENDENCE
Cited by 59 articles