Pinning Design: The Curatorial Labor of Creative Professionals

Abstract

Pinterest is a site primarily used for sharing online content particularly images; as such, it is a unique platform through which to explore curatorial practices. Professional designers are a unique community of interest because their expertise in the offline curation of visual images is central to their professional work. Drawing on digital curation, convergence culture, and creative professionals, this study examined the curatorial labor practices of design professionals on Pinterest. Through a series of in-depth qualitative interviews and online observation of design professionals, we identify three aspects of curatorial labor on Pinterest: (1) performance, (2) process, and (3) product. The strategic and creative selection and arrangement of digital images by these designers becomes an ongoing authorial act of creative labor. This community demonstrates how the public digital curation of visual images is an important part of the ongoing venture labor of design professionals. The study concludes with implications for our collective understandings of online curation, creative professional labor, and the role of social media within commercial and organizational contexts.