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Commercial Use of Conjoint Analysis: A Survey
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Commercial Use of Conjoint Analysis: A Survey
Commercial Use of Conjoint Analysis: A Survey
PC
Philippe Cattin
Philippe Cattin
DW
Dick R. Wittink
Dick R. Wittink
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1 January 1982
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 46
(3)
,
44
https://doi.org/10.2307/1251701
Abstract
Conjoint analysis has been used extensively in marketing research to estimate the impact of selected product (service) characteristics on customer preferences f...
Keywords
COMMERCIAL USE
USED EXTENSIVELY
MARKETING RESEARCH
CUSTOMER PREFERENCES
SELECTED PRODUCT
SURVEY CONJOINT
All Articles
Open Access
Cited by 287 articles