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Humor in Advertising
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Humor in Advertising
Humor in Advertising
BS
Brian Sternthal
Brian Sternthal
CC
C. Samuel Craig
C. Samuel Craig
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1 October 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(4)
https://doi.org/10.2307/1250353
Abstract
No abstract available
Cited by 131 articles