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The Contingency Value of Complementary Capabilities in Product Development
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The Contingency Value of Complementary Capabilities in Product Development
The Contingency Value of Complementary Capabilities in Product Development
Christine Moorman
Christine Moorman
Rebecca J. Slotegraaf
Rebecca J. Slotegraaf
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1 May 1999
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 36
(2)
,
239
https://doi.org/10.2307/3152096
Abstract
Current interdisciplinary research suggests that organizational capabilities have a direct, unconditional impact on firm performance. The authors extend this li...
Keywords
FIRM PERFORMANCE
PRODUCT DEVELOPMENT
INTERDISCIPLINARY RESEARCH
ORGANIZATIONAL CAPABILITIES
COMPLEMENTARY CAPABILITIES
UNCONDITIONAL
CONTINGENCY VALUE
VALUE OF COMPLEMENTARY
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Cited by 193 articles