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Comments on "Attribution Theory and Advertiser Credibility"
Home
Publications
Comments on "Attribution Theory and Advertiser Credibility"
Comments on "Attribution Theory and Advertiser Credibility"
RH
Robert A. Hansen
Robert A. Hansen
CS
Carol A. Scott
Carol A. Scott
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1 May 1976
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 13
(2)
,
193
https://doi.org/10.2307/3150858
Abstract
No abstract available
Keywords
COMMENTS
ATTRIBUTION THEORY AND ADVERTISER
THEORY AND ADVERTISER CREDIBILITY
Cited by 8 articles