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Goal Programming for Marketing Decisions: A Case Study
Home
Publications
Goal Programming for Marketing Decisions: A Case Study
Goal Programming for Marketing Decisions: A Case Study
SL
Sang M. Lee
Sang M. Lee
RN
Roy E. Nicely
Roy E. Nicely
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1 January 1974
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(1)
,
24
https://doi.org/10.2307/1250163
Abstract
No abstract available
Keywords
CASE STUDY
GOAL PROGRAMMING
MARKETING DECISIONS
PROGRAMMING FOR MARKETING
Cited by 15 articles