Experimental evaluation of antitobacco PSAs: Effects of message content and format on physiological and behavioral outcomes
- 26 February 2009
- journal article
- Published by Oxford University Press (OUP) in Nicotine & Tobacco Research
- Vol. 11 (3), 293-302
- https://doi.org/10.1093/ntr/ntn026
Abstract
Introduction: Antitobacco media campaigns using public service announcements (PSAs) have shown promise in reducing smoking initiation and increasing intentions to quit. Research on what makes an effective PSA has had mixed outcomes. The present study tested the effects of specific message features in antitobacco PSAs, using theory-based physiological and self-report outcomes.Keywords
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