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An investigation into the new product process: Steps, deficiencies, and impact
Home
Publications
An investigation into the new product process: Steps, deficiencies, and impact
An investigation into the new product process: Steps, deficiencies, and impact
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R Cooper
R Cooper
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1 June 1986
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 3
(2)
,
71-85
https://doi.org/10.1016/0737-6782(86)90030-5
Abstract
No abstract available
Keywords
IMPACT
INVESTIGATION
DEFICIENCIES
STEPS
NEW PRODUCT PROCESS
Cited by 434 articles