The use of telemarketing in the community-wide prevention of heart disease: The Pawtucket Heart Health Program
- 1 September 1986
- journal article
- Published by Springer Science and Business Media LLC in Journal of Community Health
- Vol. 11 (3), 172-180
- https://doi.org/10.1007/bf01338798
Abstract
The marketing of preventive health behaviors is typically accomplished through various broadcast, print, and other mass media channels. By making randomly-dialed telephone calls to 4,000 residents of Pawtucket, RI, volunteers of the Pawtucket Heart Health Program succeeded in registering nearly 400 individuals for risk factor reduction groups or self-help behavior change kits. Additionally, community awareness of the program was an indirect benefit of this “telemarketing.” Telemarketing is an interactive and inexpensive approach to marketing preventive health behaviors.Keywords
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