Putting one-to-one marketing to work: Personalization, customization, and choice
Top Cited Papers
- 16 September 2008
- journal article
- research article
- Published by Springer Science and Business Media LLC in Marketing Letters
- Vol. 19 (3-4), 305-321
- https://doi.org/10.1007/s11002-008-9056-z
Abstract
No abstract availableKeywords
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