The Price-Quality Relationship: An Extension
Open Access
- 28 November 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 6 (4), 456-458
- https://doi.org/10.1177/002224376900600411
Abstract
In this laboratory experiment, the influence of two kinds of market information—price and store image—on consumers’ judgments of product quality was measured. Although price was the dominant individual variable, the inclusion of store image significantly affected product quality perceptions even though that information in itself had little impact.Keywords
This publication has 6 references indexed in Scilit:
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