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Impact of Deals and Deal Retraction on Brand Switching
Home
Publications
Impact of Deals and Deal Retraction on Brand Switching
Impact of Deals and Deal Retraction on Brand Switching
JD
Joe A. Dodson
Joe A. Dodson
AT
Alice M. Tybout
Alice M. Tybout
BS
Brian Sternthal
Brian Sternthal
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1 February 1978
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 15
(1)
,
72
https://doi.org/10.2307/3150402
Abstract
No abstract available
Cited by 161 articles