The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4), 456-460
- https://doi.org/10.1177/002224377200900420
Abstract
No abstract availableThis publication has 9 references indexed in Scilit:
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- The Functional Approach to the Study of AttitudesPublic Opinion Quarterly, 1960
- A Structural Theory of Attitude DynamicsPublic Opinion Quarterly, 1960
- Cognitive structure and attitudinal affect.The Journal of Abnormal and Social Psychology, 1956
- Personal Values as Determinants of a Political AttitudeThe Journal of Psychology, 1949