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Expanding the Scope of Segmentation Research
Home
Publications
Expanding the Scope of Segmentation Research
Expanding the Scope of Segmentation Research
ND
Nariman K. Dhalla
Nariman K. Dhalla
WM
Winston H. Mahatoo
Winston H. Mahatoo
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1 April 1976
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 40
(2)
,
34
https://doi.org/10.2307/1251004
Abstract
No abstract available
Keywords
SCOPE OF SEGMENTATION RESEARCH
EXPANDING THE SCOPE OF SEGMENTATION
Cited by 34 articles