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A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972
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Publications
A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972
A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972
AB
Ahmed Belkaoui
Ahmed Belkaoui
JB
Janice M. Belkaoui
Janice M. Belkaoui
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1 May 1976
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 13
(2)
,
168
https://doi.org/10.2307/3150853
Abstract
No abstract available
Cited by 100 articles