Couple the buying and selling teams
- 30 November 1991
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 20 (4), 311-317
- https://doi.org/10.1016/0019-8501(91)90006-2
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- The evaluative criteria of industrial buyers: implications for sales trainingJournal of Business & Industrial Marketing, 1989
- Mapping the Procedural Knowledge of Industrial Sales Personnel: A Script-Theoretic InvestigationJournal of Marketing, 1989
- The Buyer‐Seller Linkage in a Just‐in‐Time EnvironmentJournal of Purchasing and Materials Management, 1987