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The Anatomy of Competition
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The Anatomy of Competition
The Anatomy of Competition
BH
Bruce D. Henderson
Bruce D. Henderson
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1 January 1983
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 47
(2)
https://doi.org/10.2307/1251489
Abstract
This paper proposes a set of principles for the conduct of competitive analysis. These principles of competition are universal, whether applied to biological or...
Keywords
ANATOMY OF COMPETITION
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Cited by 47 articles