The role of the purchasing agent in industrial innovation
- 31 August 1976
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 5 (4), 221-229
- https://doi.org/10.1016/0019-8501(76)90028-6
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Some concepts of technology transfer: adoption of innovations in organizational contextR&D Management, 1973
- Five Dimensions of the Industrial Adoption ProcessJournal of Marketing Research, 1971
- The state of the art in the study of technology transfer?a brief surveyR&D Management, 1971
- New Product Adoption in Industrial Markets: A Framework for AnalysisJournal of Marketing, 1969
- Information Flow in Research and Development LaboratoriesAdministrative Science Quarterly, 1969
- Why Studying The Purchasing Agent Is Not EnoughJournal of Marketing, 1968