Type-Set Politics: Impact of Newspapers on Public Confidence

Abstract

This study combines survey data from the 1974 American National Election Study with the front-page content of 94 newspapers in an investigation of the relationship between the degree of negative political criticism found in newspapers and their readers' feelings of trust in government and a sense of their own political effectiveness. Although newspaper reporting was primarily neutral or positive, readers of highly critical papers were more distrustful of government; but the impact of criticism on the more stable attitude of political efficacy was modest. Level of exposure to national news interacted with critical news content primarily to affect feelings of trust, and not efficacy. This article posits a structural explanation of inefficacy as a result of accumulating distrust, where policy dissatisfaction, rather than dislike of incumbent leaders, acts as the main determinant of cynicism. In this model, media criticism serves as a “mediator” of political realities which eventually, although indirectly, affects political malaise.