Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
Top Cited Papers
- 1 October 2004
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 47 (1), 9-24
- https://doi.org/10.2307/41166284
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- Corporate Social Responsibility: Whether or How?California Management Review, 2003
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with CompaniesJournal of Marketing, 2003
- The Next Wave of Corporate Community Involvement: Corporate Social InitiativesCalifornia Management Review, 2002
- Corporate social responsibility and cause-related marketing: an overviewInternational Journal of Advertising, 2001
- Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organizationBritish Journal of Social Psychology, 2000
- The influence of firm behavior on purchase intention: do consumers really care about business ethics?Journal of Consumer Marketing, 1997
- The Company and the Product: Corporate Associations and Consumer Product ResponsesJournal of Marketing, 1997