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KK
Kau Ah Keng
Kau Ah Keng
AE
A. S. C. Ehrenberg
A. S. C. Ehrenberg
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1 November 1984
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 21
(4)
,
399
https://doi.org/10.2307/3151466
Abstract
No abstract available
Cited by 76 articles