We analyze the anomalous magnetic moment of the muon (a_{\mu}) in supersymmetric scenarios. First we concentrate on scenarios with universal soft terms. We find that a moderate increase of a_{\mu} can be obtained by lowering the unification scale M_{GUT} to intermediate values 10^{10-12} GeV. However, large values of \tan \beta are still favored. Then we study the case of non-universal soft terms. For the usual value M_{GUT}~10^{16} GeV, we obtain a_{\mu} in the favored experimental range even for moderate \tan \beta regions \tan\beta ~ 5$. Finally, we give an explicit example of these scenarios. In particular, we show that in a D-brane model, where the string scale is naturally of order 10^{10-12} GeV and the soft terms are non universal, a_{\mu} is enhanced with low \tan\beta.