Women as TV Experts: The Voice of Authority?
- 1 March 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 28 (1), 159-168
- https://doi.org/10.1111/j.1460-2466.1978.tb01580.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Selling Women, Selling BlacksJournal of Communication, 1976
- Effects of slogans and human model characteristics in product advertisements.Canadian Journal of Behavioural Science / Revue canadienne des sciences du comportement, 1975
- Women in TV CommercialsJournal of Communication, 1974
- Effects of human models on perceived product quality.Journal of Applied Psychology, 1973
- The image of women in network TV commercialsJournal of Broadcasting, 1972