The article calls into question traditional intellectual critique of tourism, especially staged tourist attractions. Observations are drawn from research currently underway on the impact of tourism on folk culture in Lancaster County, Pennsylvania. The writer sees more, not less, in the way of staged attraction development in the future. He recommends that tourist attraction enterprises make some new friends on college and university campuses and that they join in developing a positive and responsible tourist attraction scene as a desirable strategy for protecting scarce natural and cultural resources.