The Politics of Marketing: Analyzing the Parallel Political Marketplace
- 1 January 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 50 (1), 40-51
- https://doi.org/10.2307/1251277
Abstract
While marketing theorists emphasize the importance of negotiating favorable exchange agreements with powerful external stakeholders, such as regulatory agencies...This publication has 10 references indexed in Scilit:
- Environmental Management: Revising the Marketing PerspectiveJournal of Marketing, 1984
- Central Perspectives and Debates in Organization TheoryAdministrative Science Quarterly, 1983
- The Political Economy Paradigm: Foundation for Theory Building in MarketingJournal of Marketing, 1983
- Interorganizational Exchange Behavior in Marketing Channels: A Broadened PerspectiveJournal of Marketing, 1983
- The Environment of Marketing Channel Dyads: A Framework for Comparative AnalysisJournal of Marketing, 1983
- Marketing, Strategic Planning and the Theory of the FirmJournal of Marketing, 1982
- The Political Economy of Marketing Systems: Reviving the Institutional ApproachJournal of Macromarketing, 1981
- Environment, Strategy, and Power Within Top Management TeamsAdministrative Science Quarterly, 1981
- Distribution Channels as Political Economies: A Framework for Comparative AnalysisJournal of Marketing, 1980
- Influence and Information: An Exploratory Investigation of the Boundary Role Person's Basis of PowerThe Academy of Management Journal, 1979