Marketing/quality control interface: The GERT approach
- 1 January 1977
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 6 (6), 420-428
- https://doi.org/10.1016/0019-8501(77)90004-9
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Multiteam, Multiproject Research and Development Planning with GERTManagement Science, 1977
- Improving New Product Planning with GERT SimulationCalifornia Management Review, 1973
- Sales Negotiation Cost Planning for Corporate Level SalesJournal of Marketing, 1973
- The Use of GERT in the Planning and Control of Marketing ResearchJournal of Marketing Research, 1971