The soaps: What's on and who cares?
- 1 March 1982
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 26 (2), 519-535
- https://doi.org/10.1080/08838158209364022
Abstract
This two‐pronged study analyzed soap opera content, centering on demographics, problems, conversations and sex behaviors, and surveyed soap viewers to determine viewing motives, involvement, and possible effects of soap viewing.Keywords
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