Objective: To analyze the traceability system required by the Phytosanitary Protocol signed between Mexico and China for the export of fresh cranberries. Design/Methodology/Approach: The case study approach is used to analyze the Global Value Chain of Cranberry between Mexico and China (GVCCMC). The information is obtained through semi-structured interviews and bibliographical analysis. Results: The traceability system of cranberry is influenced by the differentiation of attributes of innocuousness and plant health that comply with the regulations established by the Chinese government to allow the influx of fresh cranberry to their market. The traceability system provides and recovers information through the use of codes in labels. Study Limitations/Implications: The traceability system of the Global Value Chain of a single product destined to a specific market was analyzed, so it cannot be generalized. Findings/Conclusions: The companies that are part of the Global Value Chain of Cranberry between Mexico and China use the traceability system along with other tools that allow the management of quality, innocuousness, plant health and logistics, to provide information about the product, to make decisions about payments and to comply with regulations.