Only connect: The role of marketing and strategic management in the modern organisation
- 1 August 1994
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 10 (6), 527-542
- https://doi.org/10.1080/0267257x.1994.9964298
Abstract
No abstract availableKeywords
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- EditorialJournal of Marketing Management, 1993
- Postmodern Marketing?European Journal of Marketing, 1993
- Marketing and engineering: Can there ever be synergy?Journal of Marketing Management, 1993